Sustainability Washing

This book explores the concept of sustainability washing and how companies often misrepresent their sustainability practices.

• It critiques businesses that priorities image over meaningful action in sustainability.
• It identifies 8 types and 26 Flavours of washing and details the 4M’s that cause bad practice.
• The importance of transparency and accountability in corporate sustainability efforts is emphasized.
• Professor Chris Harrop shares insights from his extensive background in sustainable and ethical practices.