Navigating the Net Zero Landscape

The phrase “Net Zero” has become one of the most powerful, and polarising terms in the contemporary climate discourse. Once a technical shorthand used within scientific and policy communities, it has now been adopted, co-opted, misunderstood, and, in some quarters, weaponised. As business leaders and sustainability advocates, we find ourselves navigating a complex and often confusing terrain: one shaped not only by science and strategy, but also by the media, politics, miscommunication, and public perception.

This book, Navigating the Net Zero Landscape, is written to illuminate that terrain.